August 14, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
AP: Google collects location data when ‘Location History’ is turned off (August 14, 2018)
Marketing Land: “Google says it tells users exactly what it’s doing. It does, though some of the information is buried.”
Study: Social media, email marketing are best for digital lead generation (August 14, 2018)
Marketing Dive: “To achieve lead generation goals, 47% of marketers see social media as the most effective tactic, and 46% are embracing email marketing, according to findings of Ascend2’s new study “Generating and Nurturing Leads to Create Demand.”
Amazon Smart Speaker Share Drops To 41%; Google Up To 28% (August 14, 2018)
MediaPost: “Amazon’s smart speaker market share globally fell from 44% to 41% in the second quarter, according to the latest quarterly research from Strategy Analytics.”
Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know (August 14, 2018)
Search Engine Journal: “Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored.”
Survey: Identifying Best Practices in Reputation and Review Management (August 14, 2018)
Street Fight: “Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey.”
How USA Today Network Is Transforming for a Digital Future (August 9, 2018)
Adweek: “Less than a year into her role as president of USA Today Network, Sharon Rowlands is creating what she calls “a sense of urgency” for the publisher of USA Today and more than 100 local news brands across the country.”
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