Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 16, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?
- Facebook: Coming to a TV near you? Oct 16, 2018 by Amy Gesenhues The company is rumored to be working on a device under the name Project Ripley to launch next spring.
- Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube Oct 16, 2018 by Greg Sterling Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
- Sales and marketing: Decision makers say you’re sending mixed messages Oct 16, 2018 by Robin Kurzer A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers.
- YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 Oct 16, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video in the customer journey.
- Braze launches an app ecosystem with more than 45 integrations Oct 15, 2018 by Barry Levine Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.
- Semcasting unveils ‘first self-serve deterministic attribution platform’ Oct 15, 2018 by Barry Levine Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.
- Native ad test in Google Discover feeds gets a new look Oct 15, 2018 by Ginny Marvin The ads reflect the new design of Google Discover, previously known as Google Feed.
- Last call! Secure your seat at SMX East now Oct 15, 2018 by Marketing Land Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.
Search News From Around The Web:
- ‘site:’ Search Operator now showing old domains?, Brodie’s Blog
- 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More, SparkToro
- 5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub, Moz
- Are Amazon responsible for Sears bankruptcy?, Adthena
- Complying with the EC’s Android decision, Google Blog
- Google CEO Sundar Pichai speaks publicly for the first time about its censored China search engine, TechCrunch
- Google My Business Insights Queries Report Gets One Quarter Date Range, Search Engine Roundtable
- The September 27, 2018 Google Algorithm Update And October 4 Tremor – Google Experiments, Relevance, Trust Signals, Reversals, and “Staying in your lane”, GSQI
About The Author
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
No comments:
Post a Comment