October 26, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Consumers Can Now ‘Follow’ Their Favorite Businesses within Google Maps App (October 26, 2018)
LSA Insider: “Yesterday, Google Maps released two updates to its app that will help consumers stay updated and informed on what’s happening at their favorite local businesses.”
Amazon reports 3rd straight quarter of triple-digit ad revenue growth (October 26, 2018)
MarTech Today: “Amazon’s Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29% year-over-year.”
Survey: Marketers Toss Out Valuable Location Data (October 26, 2018)
Street Fight: “The more applications a company uses, the more data gets generated. But not all of that data is put to use, and an incredible amount gets tossed out into the ether because it provides little to no value to brand marketers.”
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon (October 26, 2018)
Marketing Land: “Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform.”
Google launches Lens for image searches (October 25, 2018)
VentureBeat: “Google today announced that it’s bringing its lens computer vision service to Google image searches. The change was initially announced at an event last month to celebrate the 20th anniversary of Google, alongside plans to bring AMP Stories and more videos to Google searches.”
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