October 22, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Deck: Local Search 46% (October 19, 2018)
LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported empirically.”
Why it’s no longer ‘Facebook or nothing’ for holiday mobile ads (October 22, 2018)
Mobile Marketer: “Several trends point to marketers taking a more diversified approach in 2018 than in the recent past when it comes to engaging mobile users with holiday-themed ads.”
Google local pack now showing book, schedule buttons for some businesses (October 22, 2018)
Search Engine Land: “Google is now pushing booking and scheduling services in the local results through Reserve with Google.”
Survey: Social commerce held back by security, privacy concerns (October 19, 2018)
Marketing Land: “A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults.”
What Do Emotional Interactions With Brands Mean For Consumers? (October 18, 2018)
Marketing Charts: “Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, according to consumer research from Capgemini. A new report from Invoca and Adobe reveals what a high emotional quotient means to consumers.”
Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement (October 17, 2018)
Factual: “Combining Ibotta’s extensive deterministic purchase data with Factual’s high-quality, real-time location data, the partnership will offer brands unique, joint audience targeting segments and measurement solutions.”
Mindstream Media Named to Early List of Snapchat Certified Partners (October 16, 2018)
Mindstream Media: “The Snapchat certification is one of many industry-leading designations for Mindstream Media, which is also a Premier Google Partner, Bing Partner and Yext Preferred Partner.”
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