October 17, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018)
LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals.”
Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting (October 17, 2018)
LSA Insider: “A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how they plan to in the future.”
Despite AI Advances, Consumers Crave Human Interactions (October 17, 2018)
Street Fight: “Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.”
Forrester Forecasts $151B In Online Holiday Purchases (October 17, 2018)
Media Post: “Forrester estimates U.S. online holiday sales will reach $151 billion in 2018 — up 14% compared with 2017 — which also suggests an increase in the amount marketers will spend on search ads across Google and Bing, as well as advertising on retail sites, to reach consumers as they search and compare gifts.”
Verve™ Announces Integration with Yext (October 17, 2018)
Verve: “The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity™ platform and launch multi-location mobile marketing campaigns.”
Consumers Don’t Use Voice-Controlled Assistants Daily (October 16, 2018)
eMarketer: “According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.”
Google updates Shopping Insights for product search data and trends (October 16, 2018)
Search Engine Land: “Google announced a new version of Google Insights for Shopping Insights. Shopping Insights give you data on what people are searching for on Google related to products and brands.”
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