October 10, 2018 | Contributed by: Joe Morsello
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’ (October 10, 2018)
LSA Insider: “Today Facebook introduced new Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros which are made up of IT, web developers and small agencies.”
Yext Brand Repositioning and What It Says about ‘Local’ (October 10, 2018)
LSA Insider: “Yext has gone from listings/presence management, to digital knowledge management to online brand management.”
Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020 (October 10, 2018)
LSA Insider: “Social media and search are projected to account for 67% of global ad growth by 2020, contributing $28 billion and $22.4 billion, respectively.”
Why Marketers See Gaps in Their Attribution (October 10, 2018)
eMarketer: “In an August 2018 survey of 468 senior marketing leaders worldwide conducted by Kantar, 54% of respondents said that multi-touch attribution is one of the biggest gaps in their marketing research.”
Do Brands Have Enough MarTech Now? (October 10, 2018)
Marketing Charts: “57% of brand respondents to the survey indicated that they have all the tools they need.”
Synup Test Measures Voice Search Readiness for Brands (October 10, 2018)
Street Fight: “The local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.”
TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers (October 10, 2018)
Street Fight: “A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform.”
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