October 18, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Pinterest Introduces New & Improved Self-Serve Ad Tools (October 18, 2018)
LSA Insider: “To further assist advertisers of all sizes in reaching relevant audiences, Pinterest recently announced numerous changes and new additions to its growing suite of advertising tools.”
Why Marketers Struggle with Data-Driven Personalization (October 18, 2018)
eMarketer: “In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.”
Facebook aims to give more transparency around brand-influencer relationships (October 18, 2018)
Marketing Land: “Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and rolling out the Brand Collabs Manager tool in more countries.”
Bing Ads Now Counts Conversions Based on the Time of Ad Clicks (October 17, 2018)
Search Engine Journal: “Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. In a related update, Bing Ads will now report on Assists based on the time of the ad click that contributed to a conversion.”
Users Wary Of Bots, But Businesses Utilize Them In Customer Communications (October 17, 2018)
MediaPost: “In order for Facebook Messenger and similar platforms to succeed, consumers will have to become more comfortable with bots.”
Retailers’ ad spend will exceed $23B over Black Friday, Cyber Monday, survey says (October 17, 2018)
Marketing Dive: “The holiday shopping season remains key for retailers, and the Nanigans survey reveals that some key insights around how marketers plan allocate their budgets this year.”
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