October 30, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What? (October 30, 2018)
LSA Insider: “The ease with which consumers can research a product, service or business has called into question long-standing sales tactics and philosophies. In many ways, modern consumers sell themselves and if a sales rep is part of the journey, he or she is merely to fulfill or close the sale.”
How the Ad Industry Encourages Poor Data Quality (October 30, 2018)
Street Fight: “Next time you’re selecting targeting data for a digital ad campaign, pick segments that have won awards for quality, received five-star user ratings, or have rave reviews by data aficionados. Makes sense: Data decisions guided by true quality indicators tend to yield better results.”
How Data Exhaust Can Overload Digital Marketers (October 29, 2018)
eMarketer: “Marketers are drowning in information. And they often scrap excess data rather than sift through and make sense of it. In an August 2018 survey of 100 digital marketers worldwide conducted by Digital Element, more than half of respondents said they were concerned about data exhaust, which refers to the massive data trail that users accumulate as they browse the internet.”
How to navigate Amazon’s sponsored brand ads updates (October 29, 2018)
Search Engine Land: “Amazon recently announced several updates to Sponsored Brand Ads (formerly Headline Search Ads) including additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights.
Customers love shopping in-store but still expect connected experiences (October 29, 2018)
ClickZ: “What generations shop in-store and what kind of experiences are they looking for? New report details in-store shopping behaviors and what brands can do.”
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