October 11, 2018 | Contributed by: Joe Morsello
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google+ Nears the End Making Social a Feature Not a Platform for Google (October 11, 2018)
LSA Insider: “Google has announced that the consumer version of Google+ will no longer be available August 2019.”
Five Charts: How Marketers Use AI (October 11, 2018)
eMarketer: “Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.”
Moz acquires STAT Search Analytics (October 10, 2018)
Search Engine Land: “The SEO tools maker plans to bolster its enterprise offerings by integrating STAT’s ranking and analytics features.”
Yahoo Small Business is back with new investments from Verizon (October 10, 2018)
Marketing Land: “The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales.”
Square CFO Sarah Friar is leaving to become the CEO of Nextdoor — which means she won’t become the CEO of Square (October 10, 2018)
Recode: “Friar was one of Square CEO Jack Dorsey’s most valuable deputies.”
Facebook unveils new ad effectiveness tool for Marketing Partners (October 10, 2018)
Marketing Land: “Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies.”
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