Maybe you have been hearing about companies using text messaging, also known as SMS messaging, to market their products or services. Maybe you have even received these messages as a consumer yourself. After hearing about or seeing these messages, if you have been considering utilizing texting as a way of reaching your customers and prospects but are not sure if you should, let us help you decide.SMS Marketing is AffordableThe cost to set up and implement a text-based marketing effort is incredibly low. In fact, such a campaign may be one of the least expensive mobile marketing activities you ever engage in.Text Messages Get Immediate AttentionUnlike emails which often get read at later times—or never read—most text messages are read within five minutes of receipt. The percent of text messages not read is incredibly low as well, giving you a better chance of response. The immediate read nature of texts makes this method of marketing ideal for generating almost real-time responses.S
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