Most small business owners or marketers are aware of the growth in their site visitorship by mobile users. By looking at your analytics, you can likely see an increase in mobile use for your site today versus a year or two ago. This trend is not going to end any time soon and, in fact, is expected to continue.Understanding that mobile is here to stay (and grow), it is important that you know how to capitalize on this to avoid losing out on valuable visits and, ultimately, market share. We have put together a list of some of the ways in which mobile marketing excels to give you some ideas about how and where you can implement it in your campaigns.Current Events or SituationsMobile is all about immediacy, which means there is almost no better way to include mobile in your marketing mix than to take advantage of a current event or situation. For example, if your city is in the midst of a big storm, a restaurant could take photos of warm foods with a special offer and cascade it out via m
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