More and more small businesses are learning the benefits of incorporating mobile coupons into their marketing campaigns as a way to reach more customers. As with any marketing effort, however, making sure that you are targeted with your goal is critical to ensuring the ultimate success of your implementation.Following are some of our favorite uses of mobile coupons for small businesses:Increase In-Store Traffic and SalesMobile does not always need to equal virtual. Certainly the emphasis on online shopping and purchasing is real but that does not negate the importance of your physical storefront. Let your mobile coupon program drive more customers to your physical locations.Move Under-Performing ProductsJust as with traditional couponing, you can utilize mobile coupons to help your business improve sales for those products that have not to date showed themselves as highly popular. No matter the reason for lackluster sales to date, coupons can help turn the tide.New Product Introductio
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