Loyalty programs have been around for ages and with good reason—they work. In recent years, businesses have sought new ways to incorporate their programs into the digital world and with good success overall. Today’s landscape, however, brings forth yet another avenue for adoption in the world of loyalty programs—the mobile platform.Learn from StarbucksPerhaps one of the most commonly seen implementations of this is by Starbucks. You can load the monetary contents of your Starbucks card onto your smartphone Starbucks mobile app. The app can track your purchases and expenditures and also alert you to when you have received that coveted reward—a free drink.The program benefit is actually the same to users who prefer to utilize a physical card, reducing the overhead that Starbucks must incur by managing two separate programs. Instead, the company simply leveraged what was already working in one arena and applied it to a different vehicle.Clear Business BenefitsThere are many other
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