Utilizing text messages to market to your customers directly via their smartphones—the one device that is almost always with them—can be a very effective approach for small businesses. Knowing how and when to do this, however, is critical in order to ensure the full success of such a campaign.Following are some of the best ways in which to utilize the power and benefits of text message marketing to your small business customers:At EventsDepending upon the nature of your event, you have multiple options for how to incorporate SMS marketing. If you are giving a presentation and want to be able to share the file with attendees, simply have them text a code to you and they will receive a reply text with a link to obtain the slides.You could also send out texts with promotions that are valid only during the event to spur immediate action. If you wish to engage your audience to be more interactive, use text messaging to poll people about different topics—all relevant to the event, of
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