Top 100 Most Visited Websites by Search Traffic (as of 2019)

Looking for a list of the most popular websites in the US (and Worldwide) in 2019? We pulled the top 100 most visited sites by organic traffic in the US and Worldwide. We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from. Let’s kick things off with our US data.

Top 100 most visited websites in the US (as of 2019)

Unsurprisingly, this list is dominated by big websites that many of us know and love.

#	Domain	Traffic
1	youtube.com	1,705,778,109
2	en.wikipedia.org	1,229,282,645
3	facebook.com	616,445,886
4	twitter.com	573,405,781
5	amazon.com	533,982,248
6	imdb.com	211,647,294
7	reddit.com	187,130,346
8	pinterest.com	157,685,591
9	ebay.com	115,483,384
10	tripadvisor.com	114,788,186
11	craigslist.org	104,200,537
12	walmart.com	101,055,814
13	instagram.com	96,693,255
14	google.com	94,713,345
15	nytimes.com	89,163,505
16	apple.com	79,520,489
17	linkedin.com	78,039,964
18	indeed.com	72,641,193
19	play.google.com	69,157,719
20	espn.com	64,536,957
21	webmd.com	57,614,599
22	cnn.com	56,948,268
23	homedepot.com	55,178,848
24	etsy.com	54,256,074
25	netflix.com	52,321,111
26	quora.com	51,029,162
27	microsoft.com	49,182,997
28	target.com	49,101,029
29	merriam-webster.com	46,709,618
30	forbes.com	45,258,742
31	mapquest.com	45,167,474
32	nih.gov	43,549,321
33	gamepedia.com	42,257,632
34	yahoo.com	42,158,719
35	healthline.com	41,530,169
36	foxnews.com	41,176,256
37	allrecipes.com	40,844,933
38	quizlet.com	40,618,283
39	weather.com	40,260,302
40	bestbuy.com	39,074,232
41	urbandictionary.com	39,017,162
42	mayoclinic.org	38,992,026
43	aol.com	37,399,458
44	genius.com	37,074,935
45	zillow.com	37,058,474
46	usatoday.com	34,572,355
47	glassdoor.com	34,491,698
48	msn.com	34,242,923
49	rottentomatoes.com	33,880,159
50	lowes.com	33,541,360
51	dictionary.com	33,538,804
52	businessinsider.com	33,133,115
53	usnews.com	33,018,191
54	medicalnewstoday.com	31,948,351
55	britannica.com	31,881,909
56	washingtonpost.com	31,773,083
57	usps.com	31,669,446
58	finance.yahoo.com	29,223,585
59	irs.gov	28,159,399
60	yellowpages.com	26,776,664
61	chase.com	26,382,428
62	retailmenot.com	26,310,101
63	accuweather.com	26,231,739
64	wayfair.com	25,982,058
65	go.com	25,880,125
66	live.com	25,781,379
67	login.yahoo.com	25,314,015
68	steamcommunity.com	24,989,372
69	xfinity.com	24,775,935
70	cnet.com	24,528,112
71	ign.com	24,309,366
72	steampowered.com	24,286,968
73	macys.com	23,905,144
74	wikihow.com	23,663,557
75	mail.yahoo.com	23,624,191
76	wiktionary.org	23,349,883
77	cbssports.com	23,108,488
78	cnbc.com	21,969,609
79	bankofamerica.com	21,846,224
80	expedia.com	21,660,658
81	wellsfargo.com	21,414,290
82	groupon.com	21,100,526
83	twitch.tv	20,745,459
84	khanacademy.org	20,622,672
85	theguardian.com	20,567,821
86	paypal.com	20,473,119
87	spotify.com	20,371,593
88	att.com	20,023,731
89	nfl.com	19,772,392
90	realtor.com	19,534,146
91	ca.gov	19,484,068
92	goodreads.com	19,386,754
93	office.com	19,333,140
94	ufl.edu	19,163,321
95	mlb.com	19,029,754
96	foodnetwork.com	18,735,008
97	bbc.com	18,708,731
98	apartments.com	18,607,273
99	npr.org	18,283,034
100	wowhead.com	18,169,056

YouTube is the most visited website on our list, with more than 1.7 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 5.19 times per month, on average. It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.74 times per month.

Sidenote. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Facebook is next on the list, with over 616.4 million estimated organic monthly visits. Interestingly, roughly 22% of those 616+ million visits come from a single search query, “Facebook,” for which there are 233 million monthly searches in the US.

135.3 million organic visits to facebook.com—roughly 22% of all organic traffic to facebook.com. Via Ahrefs Site Explorer.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month. Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term… … which makes navigation via Google even quicker. Next up, we have twitter.com and amazon.com with ~573.4 million and 534 million monthly organic visits respectively. Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US. So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 14th place with 94.7 million monthly organic visits from the US. Believe it or not, 7.2% of this traffic comes from people Googling “Google.”

6.8 million organic visits to google.com from the keyword “google”—roughly 7.2% of all organic traffic to google.com. Via Ahrefs Site Explorer.

But perhaps more interestingly, 29% of Google’s organic traffic goes to various Google Flights pages.

27.8 million organic visits to google.com/flights/* pages—roughly 29% of all organic traffic to google.com.

This is no doubt thanks to the Google Flights search box that appears at the top of the results for hundreds of thousands of flight‐related searches. For example, Google gets 1.9 million monthly visits from the keyword, “United Airlines…” … which shows a search box like this in the results: It’s a similar story for Google’s destination travel guides like this one for Walt Disney World Resort in Florida. In fact, Google shows a “Top things to do in ” box in the regular web search results for over 400,000 destination‐related searches. From that, they get a staggering 30+ million monthly organic visits in the US to their destination pages.

30.03 million organic visits to google.com/destination/* pages—roughly 32% of all organic traffic to google.com. Via Ahrefs Site Explorer.

That accounts for ~32% of all organic traffic to Google.com! So ~68% of all organic traffic to Google.com comes from a combination of people searching for “Google,” Google’s flight search boxes, and destination guide links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

Could Craigslist get any uglier?

Yet it still gets more organic traffic than Walmart, Apple, Netflix, and many other big names. How? Almost all of this traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month. Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.4% of its traffic. Which got me wondering: how many of the top 100 websites in the US are only popular in the US? So, here are all the sites from the top 100 that get 95%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

• chase.com
• xfinity.com
• macys.com
• bankofamerica.com
• ufl.edu
• zillow.com
• irs.gov
• apartments.com
• npr.org
• wellsfargo.com
• ca.gov
• realtor.com
• lowes.com
• mapquest.com
• cbssports.com
• nfl.com
• wayfair.com
• walmart.com
• groupon.com
• expedia.com

Top 100 most visited websites in the world (as of 2019)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

#	Domain	Traffic
1	youtube.com	8,634,601,014
2	facebook.com	3,848,490,417
3	en.wikipedia.org	2,411,830,391
4	twitter.com	1,714,324,346
5	amazon.com	646,503,450
6	play.google.com	499,595,945
7	instagram.com	480,040,349
8	live.com	469,945,521
9	ja.wikipedia.org	461,309,362
10	es.wikipedia.org	459,516,733
11	imdb.com	453,864,226
12	vk.com	391,790,608
13	pinterest.com	334,770,918
14	de.wikipedia.org	305,620,859
15	fr.wikipedia.org	282,037,291
16	apple.com	281,001,731
17	reddit.com	276,151,091
18	whatsapp.com	266,474,012
19	ru.wikipedia.org	253,442,711
20	google.com	252,867,957
21	msn.com	252,654,530
22	globo.com	231,419,050
23	amazon.co.jp	224,927,282
24	microsoft.com	212,660,670
25	netflix.com	207,217,294
26	it.wikipedia.org	176,798,393
27	yahoo.co.jp	176,592,331
28	linkedin.com	176,229,959
29	uol.com.br	173,871,247
30	pt.wikipedia.org	167,742,826
31	onlinevideoconverter.com	166,929,804
32	bbc.co.uk	156,451,005
33	nicovideo.jp	152,001,716
34	rakuten.co.jp	147,374,349
35	tripadvisor.com	140,670,796
36	ebay.com	139,212,047
37	amazon.de	137,187,362
38	indeed.com	126,601,441
39	softonic.com	121,871,804
40	quora.com	118,042,754
41	dailymotion.com	114,484,369
42	mail.ru	112,320,558
43	pl.wikipedia.org	110,851,755
44	yandex.ru	110,816,609
45	craigslist.org	110,615,694
46	uptodown.com	110,339,104
47	nytimes.com	108,438,687
48	amazon.co.uk	107,439,420
49	walmart.com	106,027,313
50	hurriyet.com.tr	101,778,634
51	fb.com	98,445,801
52	mercadolivre.com.br	98,050,163
53	cnn.com	97,045,379
54	support.google.com	94,531,701
55	office.com	94,014,392
56	wiktionary.org	92,035,103
57	bbc.com	89,340,035
58	ok.ru	88,155,392
59	booking.com	86,225,685
60	indiatimes.com	84,114,299
61	steampowered.com	83,571,260
62	zh.wikipedia.org	82,842,153
63	mail.yahoo.com	81,518,189
64	theguardian.com	80,988,831
65	espn.com	80,338,260
66	webmd.com	80,139,628
67	etsy.com	78,354,940
68	twitch.tv	77,341,487
69	genius.com	76,797,923
70	id.wikipedia.org	75,051,367
71	login.yahoo.com	75,009,734
72	pixiv.net	74,461,815
73	nih.gov	74,279,165
74	merriam-webster.com	73,959,746
75	amazon.fr	73,470,340
76	leboncoin.fr	72,947,182
77	orange.fr	70,991,729
78	nl.wikipedia.org	68,770,661
79	gamepedia.com	68,612,082
80	ar.wikipedia.org	68,211,772
81	roblox.com	68,117,899
82	accuweather.com	67,440,349
83	urbandictionary.com	67,266,248
84	kakaku.com	66,450,492
85	ivi.ru	65,986,936
86	ebay-kleinanzeigen.de	65,604,746
87	mayoclinic.org	65,470,857
88	naver.jp	65,199,921
89	friv.com	63,679,817
90	healthline.com	63,228,850
91	yahoo.com	62,899,697
92	adobe.com	62,757,013
93	allocine.fr	62,358,954
94	sabah.com.tr	62,057,562
95	reverso.net	61,672,236
96	eksisozluk.com	61,429,187
97	cambridge.org	61,231,990
98	rottentomatoes.com	61,166,787
99	forbes.com	59,958,394
100	allegro.pl	58,611,551

YouTube is the most visited website by far, with 8.64 billion search visits per month. That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind‐blowing statistic. Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t. For example, the 12th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazhaks, Belarusians, and Turks. I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance. Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.” That probably explains why almost all (98.2%) of its organic traffic comes from Brazil. This site is actually more popular in Brazil than Craigslist is in the US! Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month? Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics. To learn more, hit the “Organic search” tab. Here, you will see an interactive graph showing that site’s organic traffic over time: The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts. Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position. To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country. You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK. If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left‐hand menu.

Showing the 78,613 keywords for which ahrefs.com ranks in the top 100 US search results. Via Ahrefs’ Site Explorer.

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Showing the 743 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

Final thoughts

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources. We also removed any NSFW websites from the list for obvious reasons. If you’re curious about the full, unedited list, click here.  

https://www.businesscreatorplus.com/top-100-most-visited-websites-by-search-traffic-as-of-2019/