John Mueller, a webmaster trends analyst at Google, recently explained how Googlebot finds sites when there are no links pointing to them.
This topic was brought up in a Reddit thread, which Mueller responded to. The thread asks:
“How does Googlebot find a site if no one is linking to the site, and it’s not been submitted to Search Console?”In response, Mueller says it’s “tricky” to determine exactly how these sites are found. Some possibilities include:
- Third parties that track domain registrations (with links)
- Accidental backlinks caused by typos in the URL
- Toolbars that link to related content
- The CMS may have generated a sitemap or RSS/Atom feed
“If you want to launch something new with a bang (assuming that’s what you’re trying to do with a new & unknown domain), one idea could be to use the site removal tool to hide the site in search, and then to cancel that request when you’re making it live — that lets Google crawl & index the content ahead of time, but prevents it from being shown in search.”The above method is faster than switching from noindex to indexable content for search, but there’s no guarantee that it won’t be found by search engines other than Google. Your only option to guarantee a site won’t be found by crawlers is to use a noindex tag.
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