- 50% of shoppers expect to make a purchase online and pick up in-store.
- 71% of shoppers agree that it is important or very important to be able to view inventory information online for in-store products.
- 45% of shoppers in-store to be knowledgeable about online-only products.
- 87% of customers want a seamless experience and think brands need to put more effort into providing one.
- Nearly 60% of shoppers use their mobile phones to look up product information and prices in stores.
The new CDJ takes shape
While early marketing efforts and attribution models (first-click/last-click/linear/time decay) tended to oversimplify the CDJ, that is certainly no longer the case. The new CDJ has evolved to look less like a straight line and more like an intergalactic star with more data points than a single person could count. For example, this is an actual representation of just one data set of recent search queries on Bing related to “enterprise cloud software.” When zooming in, one can see the myriad of keyword searches in color-coded clusters. AI is no longer an option, but a requirement for experiencing success with today’s CDJ. Here are some tips for creating hyper-personalized touchpoints in modern journeys:- Leverage cloud platforms and share data across all departments for greater customer insights.
- Bring together first-party and third-party data signals to create holistic views of the customer.
- Partner with technology providers and advertising platforms that can analyze the impact of online advertising to offline conversions.
- Focus less on a path-to-purchase and more on an evolved path-to-identity.
- Make all touchpoints shoppable (Instagram/chatbots/local inventory ads).
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
https://www.businesscreatorplus.com/todays-customer-decision-journey-is-so-complex-but-ai-can-help/
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