Google is rolling out new ways for businesses to market their GMB listings, including giving discounts to new followers.
Businesses can now attract people to their listings with welcome offers, cover photos, logos, and photo displays.
Here’s more information about each of these new features.
Welcome offers
More than half of online customers are looking for an offer or discount, Google says, so it’s giving businesses the opportunity to special coupon codes in exchange for following.“Starting today, businesses can reward customers who follow their business on Google with welcome offers, turning happy first time customers into loyal, repeat ones.”In the example below, you can see how users are immediately provided a discount after following a business. It appears users won’t see exactly what the offer is until they follow the business listing. So there’s no need to go overboard with exorbitant discounts. The mystery may even help encourage more people to follow.
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