Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion Nov 21, 2018 by Kirk WilliamsHere’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.
- Getting Started with Responsive Search Ads Nov 21, 2018 by Digital Marketing DepotResponsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns. Optimizing
- Kenshoo teams up with Experian to offer third-party data for Facebook campaigns Nov 21, 2018 by Amy GesenhuesThe partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.
- Data: Retailers that can expect to see Black Friday store visits and those that won’t Nov 21, 2018 by Greg SterlingExpected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace.
- Why businesses are relying on Facebook Groups to build engaged audiences Nov 21, 2018 by Amy GesenhuesThe community-building platform offers brands a backdoor into more engagement, deeper connections with consumers.
- Why a French ruling against a small mobile ad firm has ad tech on the defensive Nov 21, 2018 by Robin KurzerHere’s what recent charges against a French ad tech firm might mean for U.S. marketers.
- Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile Nov 21, 2018 by Greg SterlingMillennials are more likely to buy on mobile devices than other generations.
- No Credit: How advertisers miss 18% of conversions Nov 21, 2018 by Victor WongUniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.
- Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry LevineThe effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.
- Blockthrough acquires PageFair, merging two leading anti-adblocking platforms Nov 20, 2018 by Barry LevinePageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
Search News From Around The Web:
About The Author
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.
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