November 26, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Reputation Management Dos and Don’ts During the Holiday Season (November 26, 2018)
LSA Insider: “For businesses that are just starting out and have only a small number of customers, a single negative review or criticism on social media can be devastating. This is especially true for businesses who have too few positive reviews to balance out the damage.”
Google’s Backdoor Shift to a Social Network (November 26, 2018)
Street Fight: “Obviously, Google isn’t looking to create a Facebook-like social network in local or across search. But they seem to be adding more and more social features to local.”
Black Friday Attracts Large Sales And First-Time Buyers, Studies Show (November 26, 2018)
MediaPost: “Black Friday appeared to be a strong retail sales day despite bad weather in some parts of the country. Mastercard SpendingPulse predicts that Black Friday spending will be 40% larger than that of an average day in the 2018 holiday season.”
Brand Trust Matters… A Lot. (November 26, 2018)
Marketing Charts: “Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports SurveyMonkey in recently-released research.”
MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500™ (November 26, 2018)
Business Wire: “MomentFeed’s chief executive officer, Robert Blatt, credits its innovative platform, which helps improve both paid and organic location-based consumer engagement as well as boost the visibility and drive increased traffic to individual store locations, with the company’s rapid growth.”
Using data responsibly doesn’t have to weaken marketing strategies (November 23, 2018)
MarTech Today: “In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.”
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