Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The age of voice assistance and a new input paradigm Nov 2, 2018 by Eric EngeSMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally powered experiences with customers.
- Become a better search marketer in 2019 – the SMX West agenda is live Nov 2, 2018 by Chris ShermanSerious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO Mobile First Indexing & Mobile Friendly SEO Google’s New
- Google asks SMBs if they’ll accept calls from Google Assistant Nov 1, 2018 by Greg SterlingGoogle is testing business owner interest in receiving calls from an AI robot.
- Want to speak at SMX West? Here’s how Nov 1, 2018 by Chris ShermanSMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we’re looking for speakers. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Why you should embrace a full-funnel strategy for programmatic display Nov 2, 2018 by Grace KayeConventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why.
- Instagram reportedly testing new promoted Stories ad option for business accounts Nov 2, 2018 by Amy GesenhuesIt could open up Stories ads to smaller businesses with limited resources.
- Instagram’s now lets users add IGTV video ‘previews’ to Stories Nov 2, 2018 by Amy GesenhuesThe new feature is an effort to drive more traffic to IGTV videos.
- Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics Nov 2, 2018 by Amy GesenhuesBoth are currently in beta, with rollouts happening over the next several months.
- Become a better search marketer in 2019 – the SMX West agenda is live Nov 2, 2018 by Chris ShermanSerious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO Mobile First Indexing & Mobile Friendly SEO Google’s New
- How to make your emails shine bright during ‘Gray November’ Nov 2, 2018 by Len ShneyderThe popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.
- Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable Nov 1, 2018 by Barry LevineThe non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.
- Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV Nov 1, 2018 by Barry LevineDollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.
Search News From Around The Web:
About The Author
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.
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