Daily News: Echo Dot’s Black Friday, Small Business Saturday Online Sales, The Localogy Conference

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Echo Dot’s Big Black Friday: Are We in a ‘Voice First’ World Yet? (November 27, 2018) LSA Insider: “According to Amazon, the best selling product on its site this past weekend was Echo Dot. The company said, in a press release: “Biggest holiday shopping weekend ever for Echo devices, with millions sold worldwide—all-new Echo Dot was the #1 selling product on Amazon globally, from any manufacturer, in any category.”” Small Business Saturday Sets Record $3 Billion in Online Sales (November 27, 2018) LSA Insider: “This year, the National Retail Foundation estimated that over 164 million consumers planned to shop from Thanksgiving Day through Cyber Monday. The estimate showed 67 million intending to shop on Small Business Saturday, 78% of whom “will do so specifically to support small businesses.”” Study: 45% of Advertisers Not Confident in Digital & Offline Media Mix (November 27, 2018) LSA Insider: “Depending on campaign objectives, approaching the media mix from a sheer audience volume perspective isn’t necessarily the best approach. Instead, understanding the nuances of each channel, the various ad types, the best time of day for the channel, the type of audience on the channel, etc., will enable informed media choices.” Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage (November 27, 2018) Business Wire: “The report states, while 64 percent of respondents acknowledge local search results on Google act as their business’s “homepage,” a third of marketers find local rankings too complex to understand or control.” 10 Important Lessons from the Localogy Conference (November 26, 2018) Intellitonic: “The 2018 Seattle Localogy Conference brought in voices from Facebook, Microsoft, and SEO thought leaders to Microsoft’s Redmond campus to provide valuable insights into the modern digital marketing world. As the world transitions into the newest search tools and interfaces, their advice can make or break an SEO campaign.”

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