With more and more online activity taking place on mobile devices, the need to direct your small business’ marketing efforts to that platform is critical. In today’s world, a mobile website is a must but that should only be the beginning of your mobile marketing efforts.With your website as the hub, your overall marketing program should include a variety of other activities. One aspect of your business in particular that can benefit from mobile technology is customer service, particularly the use of a mobile app.Mobile Means ImmediateAt least in the minds of customers, that is. The businesses that succeed the most with mobile users are those that make interactions fast, easy and immediate. When a question arises, if a customer is forced to rely on email or a phone call, he or she is far more likely to leave a business than if the question can be answered within the existing interface.You can create native customer service mobile apps or tailor off-the-shelf apps to the needs of yo
http://www.smartestphoneapps.com/mobile-customer-service-matters/
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