Local SEO is the focused application of SEO techniques to the promotion of a business within a particular geographic location, generally the area local to the business itself. Local SEO strategies help raise the profile of small, region-specific businesses that would otherwise be overshadowed by businesses that are not specific to a region. This distinction is helpful because not all areas are equally served by large businesses. Big box plumbing supply stores might carry the heaviest SEO weight, but people living in far-flung communities may not be served by such a business. A local solution must be found and this is where local SEO strategies really come into play.
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