Mobile devices have shifted Internet use from a strictly stationary activity to one that occurs while users are on the move. Smart phones, tablet computers, e-readers, and other Internet-enabled mobile devices allow users to conduct online searches, connect through social media accounts, and consume online content from just about anywhere. According to a 2011 study conducted by Google on the activity of smart phone users, 93% of smart phone users used their device at home and 87% used them on the go. Connecting with this growing population is easy and can be accomplished in a number of ways. Content Made for Mobile DevicesThere are two particular forms of content that are made especially for mobile devices: Mobile image ads and mobile search ads. These ads should supplement a website that is already designed to be responsive to mobile devices and can be your primary promotional strategy.Mobile image ads – These are small advertisements saved as basic image files. They are designed
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