In traditional marketing parlance, lead generation is the term used to talk about how a business can motivate a customer to purchase a product or service, enroll in particular program, or otherwise further the business relationship. Lead generation means much the same thing today as it always has, though the methods used to generate those leads have changed a great deal. Businesses now have to think about lead generation as taking place within a very different customer environment. No longer are sales leads generated only by interactions with customers on the sales floor. The sales floor is now online, on mobile devices, and on social media. A new way of thinking about lead generation is necessary in order to apply this essential piece of sales wisdom to the current marketing environment.
http://www.businesscreatorplus.com/getting-started-lead-generation/
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