Social Predictions 2014

Social media has been on a roll, and the majority of marketers will increase their social media budgets this year (source: Webmarketing123). The challenge in planning for a year ahead in social, however, is that the channel is rarely, if ever, predictable. In 2013, for example, brands experimented with new content formats and social selling strategies. Conversely, emerging social networks like Pinterest started honing in on ways to monetize their efforts. Predications based on current and emerging trends: People used to think of Pinterest, YouTube and Instagram as outlets for visual content, but with updates to Twitter, LinkedIn and Facebook, every social channel now prioritizes photos and images, and organizations that ignore this trend do so at their peril. Being successful on social media with imagery doesn’t require a massive creative spend; it mandates a clear understanding of the types of content your audience wants and an understanding that bite-sized content will win the day
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