New Information on the Consumer Decision-Making Process

An astounding 97% of consumers utilize online media at some point in the decision-making process.  Online media is especially prevalent when consumers make purchasing decisions at local establishments while on the go.  The widespread popularity of mobile search has boosted local SEO and changed the consumer decision-making process.  Consumers increasingly rely on mobile technology for information before making a purchase at a local storefront.What This Means for Small BusinessesThis is good news for small businesses.  Small businesses with local storefronts are most likely to receive higher rankings on Google Search, especially when they have mobile-friendly websites.  Small businesses also have an almost unprecedented chance to connect with local customers a short time before the purchase is completed through different mobile marketing methods.  Local SEO remains one of the most effective marketing methods for hyper-local storefronts.Also, this means that small businesses need
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