Recent research suggests that 39% of instances in which a consumer left a store without completing a purchase involved the influence of a smartphone. Calendar alert? Urgent text message? Compelling marketing tactic from a direct competitor? Popup coupon from a neighboring establishment? It’s your guess.http://www.smartestphoneapps.com/mobile-marketing/ Edward Scutari, Ph.D., M.B.A.
http://www.smartestphoneapps.com/consumer-left-a-store-without-completing-a-purchase-involved-the-influence-of-a-smartphone/
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