- Searching for a quick fact — 68 percent
- Asking for directions — 65 percent
- Searching for a business — 47 percent
- Researching a product or service — 44 percent
- Making a shopping list — 39 percent
- Comparing products or services — 31 percent
- Adding items to a shopping cart — 26 percent
- Making a purchase — 25 percent
- Contacting customer service or support — 21 percent
- Providing feedback for a product/service — 19 percent
Affordable Internet Marketing Services is our specialty and we employ a holistic approach to achieve and maintain first page rankings for your online business within the major search engines. We do have one goal in mind…to generate more revenue for your business.
Monday, April 22, 2019
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Nearly three-fourths (72 percent) of smartphone owners are using digital assistants, according to a new report from Microsoft. The findings are based on two surveys – one from mid-2018 that includes an international sample, and a 2019 follow-up involving 5,000 U.S. consumers. The study also found that 35 percent of the survey population had used “voice search” through a smart speaker.
Google and Apple tied for usage lead. In terms of usage market share, the report found Siri and Google Assistant tied at 36 percent, followed by Alexa (25 percent) and then Cortana (19 percent). The overwhelming majority of Cortana’s usage is on the desktop. These figures are not the same as device share. Google Assistant is available on more than a billion devices and Amazon dominates the smart speaker hardware market.
Top assistant use cases. Like many reports covering digital assistants, this one sometimes fails to make clear distinctions between smart speakers and smartphone usage. However, the report spends considerable time discussing smart speaker adoption and use cases.
In the context of that smart speaker discussion, Microsoft presents the following hierarchy of digital assistant usage:
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