March 26, 2019 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Mobile Video Struggles Persist While Tolerance for Them Decreases (March 26, 2019)
Street Fight: “It looks like the quality mobile content experts say we can expect from 5G will be much appreciated by consumers. Mobile video is more popular than ever, among both consumers and digital advertisers, but the medium is plagued by slow load times and suboptimal ads.”
What marketers need to understand about fines under the new California Privacy Act (March 26, 2019)
Marketing Land: “It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this, marketers need to take note about what’s happening with changes in data protection right now.”
Online ad spend will grow more quickly than expected in 2019, Zenith says (March 26, 2019)
Marketing Dive: “Global online ad spend is expected to grow 4.7% in 2019, up from the 4% previously forecast in December 2018, according to Zenith’s “Advertising Expenditure Forecasts.””
Consumers Point to Facebook As Their Top Digital Channel for Discovering New Brands (March 26, 2019)
Marketing Charts: “Five of the top nine digital channels shoppers are using to discover new brands are social media platforms, with Facebook being used more than websites by Americans for this purpose. Indeed, about half (49%) of the nearly 1,000 shoppers surveyed for a report from Criteo said they discover new brands through Facebook.”
Bing Ads Removed 900 Million Bad Advertisements In 2018 (March 25, 2019)
MediaPost: “The massive amount of search advertisements removed by Bing, as well as Google, in the past year demonstrates the need to clean up the web to provide increasingly accurate information — even when that information comes in the form of an ad.”
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