Is it a good idea to show all reviews online?
For one thing, it makes you and your firm transparent, that’s a big plus in the eyes of your customers. It also keeps you on your toes, and a bad or downright crazy review is not always a bad thing. But let’s start with the good reviews. After all who doesn’t like a pat on the back, or a word or two of appreciation?Here are guidelines you should follow for good reviews:
- Respond with a Thank you, that’s the least you can do. If you go beyond that let them know that you appreciate and care about their business.
- Be Helpful: If your client mentions a specific product/service of yours has solved one of their issues… it’s a perfect place to add some more information and educate them. If they weren’t able to access your website due to a technical glitch. Let them know when you expect your systems to be back online or alternative methods of reaching you.
- Use it to your benefit: The higher number of times your brand name is mentioned the better it is for building your legal practice online. When the search engine web bots visit your site, it indexes the number of times your brand name was mentioned and also any keywords that your site is using.
- Quick Fix: If there’s a minor error or the customer isn’t able to reach you, or your phone lines are down… respond to the reviews. Fix the errors and thank them for bringing it to your notice.
- Ask specific questions: Rather than being reactive, you can ask questions to get to the root of the matter. Things like the time and date of appointment. The name of the person the appointment was with etc. will help you get the facts, or help you flag inappropriate reviews.
- Don’t get into an online brawl: Specially if you get a rant of a review on social networks, it’s a good idea not to get into an argument. You would be drawing more attention to yourself if you respond. And don’t even think about emailing the person… it might end up on social media again.
https://www.forlawfirmsonly.com/better-manage-your-online-reviews/
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