Why Businesses Should Consider Mobile Marketing in Their Strategy

One of the biggest game-changers in the world of digital marketing is the arrival of all things mobile. Smartphones, tablets, and other mobile devices provide more and more people with easy access to information, entertainment, and of course, shopping. It is an understatement to say that mobile technology has changed the playing field of digital marketing. In fact, mobile traffic has taken over the desktop traffic over the past few years. Research shows that users spend 59% of their time on mobile devices. In 2015, 92% of adults owned a mobile device, while only 73% had a desktop or laptop computer. The scope of mobile’s reach is very apparent, and businesses need to take advantage of this fact. Their marketing efforts should consider mobile technology when developing digital marketing strategies. To understand the role of mobile marketing better, take a look at the following points.

Video on Mobile vs. Desktop

Videos play a significant role when it comes to SEO, with search engines favoring websites with video content. It is found that 90% of consumers watch videos on mobile devices, while only 60% view them on desktops. Hence, it is important for businesses to make sure that their websites contain video material if they want to get a chunk of the audience share and rate highly in search engine results.

Mobile Convenience

One of the reasons why mobile dominates other forms of devices is their convenience. For example, you could access email anytime and anywhere through a mobile device. In fact, 67% of customers check emails through smartphones.

How Brands Do It

There are dozens of success stories from businesses that incorporated mobile marketing into their advertising strategies. One of them is LBM Techno Gas. The company saw an 89% increase in CTP and cut cost per lead by 50% after creating a mobile-optimized landing page, a mobile-friendly form, and a 24-hour phone click and call service. Taco Bell, on the other hand, launched a text messaging campaign which engaged more than 13,000 SMS subscribers, all within the first five weeks. The infographic below will help you learn more about the effectiveness of mobile marketing and discover other examples of businesses nailing digital marketing efforts by incorporating it into marketing strategies.   Edward Lott, Ph.D., M.B.A. President and Managing Partner BusinessCreator, Inc. Ed can be reached at edl@businesscreatorplus.com 855-943-8736 610-437-8822 www.BusinessCreatorPlus.com

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