It’s a ‘Near-Me’ Xmas
December 20, 2018 | Contributed by: Greg Sterling
Several of the 2019 predictions we received focus on the growth of “near me” mobile searches in the past year. In one sense 2018 could be described as the year of near-me search.
Indeed, Google recently pointed out (again) that “near me” mobile queries containing some variation on “can I buy” have grown “over 500% over the last two years.” The company also said that there’s been “200% growth in mobile searches for ‘open’ + ‘now’ + ‘near me'” during the same period.
This week Uberall released the results of a survey of more than 1,000 US and UK smartphone users. That survey found 79% of shoppers said they’ve done near me searches in the context of holiday shopping this month. The near me percentage was somewhat higher in the US, with 83% of survey respondents saying they conduct these types of searches.
Among the top near-me searches when people are out shopping include:
- Restaurants (77% US, 66% UK)
- ATMs (54% US, 46% UK).
- Compare prices — 80%
- Buy something on the device — 79%
- Do product research — 72%
- Check store hours — 71%
- Search for deals — 65%
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