Forget About SEO and PPC Ads and Get Mapped

Google Maps will bring you more new law clients in a week than any other source can in a month.

What do law firms we work with that have switched to our Google Maps marketing have in common?

The answer is simple.  Many of them made it to the TOP OF GOOGLE MAPS and their phones began ringing with leads.

Is This You?

• You tried expensive paid ads through Google AdWords.
• You threw a ton of money in search engine optimization to get your site ranked.
• But something still wasn't clicking, something was off and low revenues showed it.

Edward Lott, who makes his living by doing search marketing and lead generation for lawyers, is about to tell you something you may have already thought about. "Stop buying into the hype that SEO alone is the answer to your lack of clients. The online world has changed dramatically in the last 5 years and SEO alone is not going to grow your business." Ed wants you to know, as an SEO provider for the past 20 years, he has seen what works and what doesn't work. “I have reached the following conclusions about what lawyers BELIEVE works to bring new business online and what ACTUALLY works. First, many lawyers spend massive amounts of money every month on paid ads such as Google AdWords with each click costing $15, $30 or even $100, and with some cost per click even reaching $500.  We have attorneys telling us they spend $30K per month on AdWords campaigns! Second, lawyers have been told if they just do regular SEO and have their site ranked highly organically, their phones will ring.  There is only so much space in the search results and there are clearly more attorneys in a given geography and practice area that Google can accommodate on the first page. Third, the real truth is that 60-70% of all searches occur on a mobile phone or mobile device and that the first place your potential client looks is your Google Maps listing. Many lawyers have a Google Maps listing, but it's buried and no one ever sees it. It is very important people need to find you quickly and you must stand out when they search Google.  And you need a good reputation …..If not people move on. What's worse, many of these lawyers have hired SEO firms and paid massive amounts of money to them and many SEO firms themselves have no idea what it takes to get their client ranked on Google Maps. I have come to the conclusion after all my testing and conversations with attorneys that most are spending too much for little in return because they or their SEO firm have no clue how to get ranked in Google Maps.

AND Google purposely lists Maps ON TOP of organic listings, so organic listings now have less value than they once had.

For lead generation, Google Maps is the place to be!

High Maps Placement And Visibility Has Never Been More Important To The Growth Of Your Practice.

It's estimated that if you are in the top 3 positions on Maps with the major keyword terms searched by your potential client, you stand to take down 50% or more of the traffic with that keyword.  Compare that with the measly 3-5% traffic you have to share with every other advertiser on Google Adwords.  Have you measured your cost of client acquisition lately?”

Many SEO companies promise that they can get a law firm on the first page of Google for very competitive keywords.  Every law firm that has hired an SEO company in your geographic service area are trying to rank for the same keywords.  To make that happen, many of  these SEO companies often have to resort to shady SEO tactics.  The result?  Your site or pages on your site get banned from Google search.

The other problem, few companies are optimizing for voice search, which is crucial if you want to get found where your next client is searching, on mobile devices. Our goal is simple.  We want to make sure your firm:

• shows up everywhere potential clients search
• provides higher quality content than any other firm in your practice and service area (which means Google will trust you more than other attorneys and rank you higher)
• stands out as the obvious choice to hire

Why Not Let Google Maps Do The Heavy Lifting For You?

Not only does a highly ranked Google Maps listing get 10x or more the amount of traffic as paid ads and organic search results, but it converts the position for you if you do it the right way.

The Process:

• Start with a highly optimized listing then build hundreds or thousands of optimized listings on authoritative sites, preferable with a quality video embed. Work hard to get all of your onsite website factors dialed in to create trust with Google that your listing is worthy of being on Page 1.
• Then, month after month, you have to work to keep it there.

It's No Wonder that most SEO Providers Do Not Know What They Are Doing When It Comes To Consistently Gathering Page 1 Maps Listings For Lawyers. Most SEO firms will promise law firms a top maps listing and it just never happens.   Why? Because ranking high on Maps is a science.  It's completely different than SEO.  It has its own set of rules.  It's literally a battle, and the best armed people win. We focus on what we call the money keywords.  These are keywords and phrases used by people with an immediate need for your service. We also focus on voice search phrases.  Voice search is a growing part of how people use their mobile devices.  Mobile search volume continues to rise and you better be found where your next client is searching or you will lose to your competition. Now once that listing is ranked, we aren't done! You have to make sure it stays there AND you must frequently get good reviews to stand out among your competitors to help with conversions. When you have a high ranking, “new clients” are yours for the choosing. New potential clients, searching for an attorney are going to pick you. A consumer looking for your professional service sees your listing, sees all the positive reviews, clicks through and reads your reviews.  They will hire your firm. It's not an easy task to get lawyer listings ranked on Maps and it's no easy task to keep them there.  It requires persistence and someone who knows exactly what they are doing.” Ed Has Become The "Go To Person" For All Things Related To Lawyers And Google Maps. In fact, he was just asked to contribute to the top online course teaching other SEO's how to properly build and maintain maps listings in highly competitive niches. This course has helped thousands of SEOs, and Ed has now been overwhelmed with requests for interviews and private coaching. But what he really cares about is helping his clients drastically increase their revenues by flooding them with leads and new clients all from Google Maps. For years, you could not hire an expert in Google Maps Ranking in the legal industry unless you paid $4,000 - $5,000 or more per month. BUT NOW... For a very limited time, you can get a top Maps listing for your top keywords in your City.  This means more leads, more phone calls and more closed business for you. We are offering special pricing for a limited number of clients.  Pricing is based on your market (service area and practice type). We simply do a review and provide you a quote.  Guaranteed to Increase Your Online Visibility Because we are so confident in our Google My Business optimization and local maps SEO strategies, we offer every campaign a rock-solid guarantee. Because Results Matter…We have created a holistic GMB optimization process that combines advanced listing optimization, off-page relevance, local brand building and brand prominence strategies that are guaranteed to increase your firm’s visibility. Our guarantee to you. Our Google My Business SEO 180-Day Campaign will increase your online visibility by the completion of the campaign or we will give you another campaign for free.  And while no one can guarantee 3 pack rankings the vast majority of our 180-day campaigns do garner spots in the coveted 3 pack.   We measure online visibility two ways.  First, using our local SEO audit tool we monitor and rank your brand’s presence on top local listing sites like Google Maps, Bing Places, and Yelp, and monitor and rate your visibility on the top directory and review sites.  And second, we monitor GMB Insights to determine increases in views, searches, and actions. And, you can cancel any time. There are no lengthy contracts beyond the initial 6 month campaign. Who Is This For And Not For? Only lawyers who are tired of waiting for other options which don’t seem to be working at this time.  Is that you? Also, lawyers who never thought about the importance of Google Maps and the difference it can make to your firm. So What Does This Cost? Considering that once you have a top lawyer maps listing, you can drastically cut your ad budget down and even slow your SEO efforts. We thought about charging $3,000 per month or more for this service.  We’d be crazy not to right? I mean we have achieved Page 1 rankings for EVERY lawyer we've ever worked with.  Period. We routinely get paid $5k per month to just do maps in bigger cities for highly competitive law niches.  So we could easily charge that much. But we decided we wanted to make this affordable for the small law firms of the world, the solo practitioners who are ready to take action and start seeing their phone ring off the hook. So for a limited time, we are offering our program for starting at $1,500/month (fee depends on service area and practice type) $1,500 is a drop in the bucket when you stop and think that just one more client per month covers your investment. One new client will easily cover the $1,500, and once the machine fires up and you are ranked high on Maps, you have reviews...only one new client per month from our Maps program is very unlikely. AND, we are including Reputation Marketing (we normally charge $300 setup and $200 per month for the management fees) No one, and I mean no one makes a decision without reading reviews about your online firm.  It is why we include our reputation marketing service. AND we will include a testimonial video and market it to help grow your reputation and ranking (we normally charge $500 for our testimonial videos) Don't Take Our Word For It. See What Some Of Our Clients Have To Say: "Our law firm hired Ed Lott to generate business on the internet. The return on investment was fantastic. We estimate over $500,000 in new business was a direct result of Ed's efforts. I have never found a better marketing strategy and we had literally tried everything before we found Ed."  Philip B., Orange County CA "I was a sole practitioner with a limited budget. Ed devised a custom marketing program for me that has helped me grow my firm in a few short months doing his internet magic. I have taken on two associates and I am adding on a paralegal this month. I am increasing my marketing budget and anticipate opening another location by the end of this year." Kristina M., Esq., San Francisco CA "We were no where to be found on any of the search engines in organic search. We hired Ed and his team at For Law Firms Only. Ed convinced us to start with the basics, which included an updated web site to help with conversions.  We added a Google local search program and within a few months, our firm appeared in the top 3 in the maps area. We were able to reduce our pay per click budget and will soon be dropping it in favor of adding more locations to the map ranking service. Our firm is growing quickly. Thank you Ed and the entire team at For Law Firms Only for your awesome marketing and your customer support." Leanne R., Marketing Director, Woodland Hills CA "Ed and his team at ForLawFirmsOnly really know the legal market. Their staff is extremely responsive. They also offer all the online services a law firm would ever need. We just added in their Google Maps marketing program and within 90 days our firm is in the top 3 for most of our keywords. It is indeed a pleasure to work with one vendor and know they will take great care of my firm's online marketing needs." Jacob B. M., Esq., Warrington, PA "Thanks to Ed's expert marketing skills, the phone at my law firm started ringing again and I just landed a $7,500 client." Shasha W., Baltimore MD "If you are looking for someone to do marketing for your law firm you need to call Ed Lott. His skills will ensure you get results fast. He is very knowledgeable, ethical, and sincerely wants you to succeed." Harold J., Tampa FL Here's What To Do NEXT Contact us -  we invoice you -  you pay – fill out kick off document and we get your campaign started. I would say then sit back and relax but you will be too busy with your new clients to relax. Then do us a favor and let us know how you are enjoying all of the new leads and business coming in. Call us at 855-943-8736 or email us at marketing@forlawfirmsonly.com and Ed will contact you to review the process. Looking forward to working with you to help you grow your law firm. 100% Guarantee! We're ready to prove everything we claim. Let Ed and his team of experts increase your online visibility and see it for yourself within the next 180 days what happens.

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