Facebook and ForLawFirmsOnly Marketing

A letter to our clients: The groups - the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense - asked “large Facebook advertisers to show they will not support a company that puts profit over safety, and Facebook’s long history of allowing racist, violent and verifiably false content to run rampant on its platform.”  You can read about that announcement here:  https://techcrunch.com/2020/06/22/facebook-instagram-rei-patagonia-north-face-brands-join-stophateforprofit-boycott/ and for an up to date list of companies that have pulled their advertising on Facebook and Instagram you can read that here:  https://www.cnn.com/2020/06/28/business/facebook-ad-boycott-list/index.html. ForLawFirmsOnly Marketing and its third-party advertising partners have decided to support this movement.  Although we are not a major advertiser like the ones listed, our combined annual spend on Facebook ads is over $1.5 million.  We believe even small advertisers will have a cumulative effect and ask our friends and competitors who spend money with Facebook to pause their campaigns. I understand the consequences of this action.  Facebook and Instagram directly and through our influencers, account for a large number of quality leads that funnel into our mass tort and personal injury attorney clients as signed cases allowing us to keep our per signed case fees low.  The result will be a longer period of time for us to complete campaigns and a higher cost of acquisition for us.  We feel the solidarity and message outweigh the cost of potentially lost business and higher cost of advertising on other media. We also hope that you join our efforts by pausing any of your other Facebook campaigns.  It is time for Facebook to wake up.  Hurting their bottom line may be the only way to do it. Edward Lott, Ph.D., M.B.A. President and Managing Partner ForLawFirmsOnly Marketing, Inc. Ed can be reached at (or visit his website) edl@forlawfirmsonly.com 855-943-8736 ext. 101 www.ForLawFirmsOnly.com

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