- A URL to a page that describes the license governing an image’s use.
- A URL to a page that describes where the user can find information on how to license that image.
No Impact on Search Rankings
Google’s John Mueller immediately had to clarify that these changes have no impact on search rankings.Google’s Danny Sullivan denied that this change has anything to do with a deceitful form of link building where people try to gain links by falsely claiming ownership of an image. See: Google’s John Mueller to Investigate Deceitful Link Building PracticesNo, this is not about SEO / ranking. The linked developer documentation has more information.
— 🍌 John 🍌 (@JohnMu) February 20, 2020
Use of image license metadata is strictly optional. There was no date provided for when Google will start displaying licensing information in image search results.It's about letting site owners highlight licensing information.
— Danny Sullivan (@dannysullivan) February 20, 2020
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