If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.
— Danny Sullivan (@dannysullivan) January 22, 2020
Previously, it was not uncommon to see to see webpages in a featured snippet position appear twice on Page 1 of search results. Going forward, that will no longer be the case. Now, a webpage only gets one opportunity to appear on Page 1. As Sullivan states, featured snippets count as one of the 10 webpage listings shown on the first page of search results. This tweet from Shelly Fagin pretty much sums it up:Today, 100% globally.
— Danny Sullivan (@dannysullivan) January 22, 2020
Let’s look at an example. This Search Engine Journal post, Top 8 Skills Every Great SEO Professional Needs to Succeed, used to have a feature snippet and rank in Position 1. Now the SERP (search engine results page) looks like this: The organic listing for that Search Engine Journal post now appears at the top of Page 2 (or, position 11). According to Pete Meyers of Moz, webpages in a featured snippet position have had their regular organic results pushed back to the top of Page 2. Although Danny Sullivan later tweeted that appearing at the top of, or even on Page 2, is not guaranteed. Given that this update just rolled out today, it’s unclear how tools such as Search Console will handle the change. Google’s John Mueller may provide further details tomorrow (January 23).So I guess we need to stop referring to a Featured Snippet as Position Zero now huh. #seo #featuredsnippets #googleupdate
— Shelly Fagin (@shellyfagin) January 22, 2020
What If You Lose Your Featured Snippet?
In the past, if you lost a featured snippet, you’d still be on Page 1. But now what will happen if you lose a featured snippet? Do you return to Page 1 automatically, as an organic result beneath the new featured snippet? Sullivan tweeted the following when asked about this scenario:While Sullivan’s statement doesn’t seem 100 percent definitive, that would make sense – so hopefully that’s what Google will be doing. But that’s one you should definitely watch out for.I would expect so. To be a featured snippet, you had to rank in the top results. Then we elevated. And now we deduplicate. If you don’t get featured, deduplication ends.
— Danny Sullivan (@dannysullivan) January 22, 2020
What About SERPs with 2 Featured Snippets?
What will happen in cases where a SERP returns two featured snippets for a query? Search Engine Journal’s Executive Editor Danny Goodwin asked Sullivan just that on Twitter. Here’s what Sullivan said:What’s important to note here is that just because you get a featured snippet, you won’t necessarily appear at the top of Page 2. As Sullivan noted: “It’s not always guaranteed the URL will somehow come back up on the second page.” Sullivan also added that deduplication can happen beyond Page 2:Deduplicate both. The whole page two stuff, by the way, people shouldn’t get hung up on. It’s about deduplicating on the first page. It’s not always guaranteed the URL will somehow come back up on the second page.
— Danny Sullivan (@dannysullivan) January 22, 2020
Nothing I’ve shared says you can’t have duplication happen beyond the first page of results. Deduplication is only about what happens on the first page. As things evolve, the whole “it’s showing up on page two” might not happen. So I wouldn’t say that’s how it works.
— Danny Sullivan (@dannysullivan) January 22, 2020
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