“Consumers are leaving more reviews about businesses. Review count per business location grew 27% over the year. In fact, financial services review volume grew 91% per location, the fastest growth of any industry.”Businesses are getting better at responding to reviews, with review responses growing 47% year-over-year. This could also contribute to the rise in consumer actions, as it may encourage more people to leave reviews knowing that the business is likely to read and respond. Search impressions for business listings are up as well, growing 10% over last year, which could account for the rise in consumer actions. Though it’s interesting to see engagement is growing at a faster pace than impressions.
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Sunday, December 1, 2019
Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern
A new study on consumer search behavior this past year reveals consumers are getting more active with business listings in search results.
Consumer actions on business listings grew 17% over the past year. That includes actions such as requesting directions, clicks to call the business, and so on.
This data was reported by Yext in a study on 2020 search trends. The data is drawn from a sample of more than 400,000 US business listings.
One consumer action in particular that’s on the rise is business reviews:
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