Tip #1: Use LinkedIn’s blogging platform to position you as a leader in your business niche.
There are virtually no professions where expertise is granted by someone else, or some other entity. Even doctors, once they pass their exams and are licensed to practice. Expertise isn’t like getting elected to a political position either. If you’ll really look at who’s an expert…and who’s not…you’ll realize that experts are self-selected and self-declared! You can be an expert and you can share in all the spoils that experts share in. All you have to do is to decide you’re an expert, and tell people!Tip #2: Use LinkedIn’s blogging platform to announce your new expert position.
If you want to claim expert status in the business world, there’s no better way to announce this than through LinkedIn’s blogging platform. Think about who’s actually reading blog posts on LinkedIn? It’s the movers and shakers of the world! Decision makers! Exactly the kind of people you want reading what you have to say. People who can do business with you. People who can buy from you!Tip #3: Consistency is more important than frequency.
Writing a blog post takes time. Unless you’re a professional writer, you have a business and/or a career that doesn’t include spending hours every day in front of a computer writing. You can still use LinkedIn’s blogging platform to grow your business, though. One way to do this is to reduce the frequency of how often you publish. Go more for consistency than for frequency. You’ll be amazed at how much you can get out of even one or two blog posts a month! Edward Lott, Ph.D., M.B.A. President and Managing Partner BusinessCreator, Inc. Ed can be reached at edl@businesscreatorplus.com 855-943-8736 610-437-8822 www.BusinessCreatorPlus.comhttps://www.businesscreatorplus.com/three-tips-to-help-you-leverage-linkedins-blogging-platform/
No comments:
Post a Comment