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Friday, July 19, 2019
Can I do digital advertising for Cannabis, Marijuana or CBD Oil campaigns?
Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .
Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.
Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!
We now have targeting categories to reach the exact audience you are looking for!
Check out these options:
Headaches/Migraines
headaches/migraines
Pain
Relievers > Headache/Pain Reliever
Headache
and migraine
Headache
& Migraine Medications
Headache
and Migraine Sufferers
Back/Neck Pain
Back
Pain
Back
Pain Medications
Back
Pain Sufferers
Head
& Neck Surgery
Arthritis
Arthritis
Symptoms
Arthritis
Prescription
Arthritis
Osteoarthritis
Rheumatoid
Arthritis Medications
Daily
Aspirin Therapy
Rheumatoid
Arthritis
Arthritis
Medications
Arthritis
Sufferers
Arthritis
and Bones
Arthritis,
Moderate to Severe
Psoriatic
Arthritis
Feminine Pain
Menstrual
Period & Ovulation
Menstrual
Cramp Relief
Feminine
Care
Feminine
Products
Feminine
Needs
General Aches and Pains
Pain
Relievers
chronic
pain
pain
therapy
Pain
Relief
Health
Alternative
Medicine
Inability to Fall Asleep
sleep
disorders
Sleep
Aids
Sleep
Medicine
Sleep
Issues
Nighttime
Sleeplessness
Treatment
– Insomnia
Insomnia
Sufferer
Insomnia
Relief
Cancer Pains
cancer
Smoking Cessation
Smoking
Cessation
Smoking
Cessation Intenders
smoking
addiction
Quit
Smoking
Has
Tried To Give Up Smoking In Last 12 Months
Trying to Quit Smoking
Now
that you are armed with amazing targeting options, what products allow you to you
run ads for Marijuana?
Here
are some fantastic options:
Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen. (link to vici product pages or blogs on each product)
Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad. (link)
Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices. (Link)
Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. (Link)
All-Device Geo-Fencing and Geo-Retargeting, drawing a
virtual fence around an area or location and showing your display or video ad,
to people inside that “fence” and continuing to follow them and show them your
ads across all devices.
Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.
Also, keep in mind the benefits from doing an SEO Campaign to increase your visibility with Google and other search engines or Live Chat options as well.
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