What It Take to Dominate on Google or How To Beat My Competition

I probably hear a different version of this question every week. With roughly 4.5 billion people per day using the world’s most popular search engine, business owners understand how important it is to stay on Google’s good side and appear near the top of the search rankings. However, reaching and maintaining a prime search engine position isn’t always easy. While most of the new clients who come to me are looking for fast and simple answers, search engine optimization (SEO) takes smart planning and commitment over time. To help you understand why, and to get you started in the right direction, let’s take a look at the seven most important things you need to dominate your competitors on Google…

#1 Regular Website Audits

Most business owners know what their websites look like, but not how they are actually performing. They don’t have a good sense of how much web traffic they’re bringing in, where it’s coming from, or how visitors are interacting with their sites. Regular website audits from your design team can help cut through the confusion by identifying any technical factors that might be influencing search positioning.

#2 A Working Keyword Strategy

Search traffic is only valuable if the visitors who arrive your website are looking for the kinds of products and services you have to offer. To avoid wasting time and resources, it’s critical that your web design team conduct careful keyword research to discover what your best customers are looking for on Google. Otherwise, you could put a lot of work into a campaign that won’t ever pay off.

#3 Optimized Pages and Content

On-page search engine optimization is the aspect of this process most business owners are familiar with. It involves tweaking headlines, page titles, internal links, and other factors to make a website easier for Google’s spiders to understand. This is an important aspect of SEO that demands expert attention, given that it can make or break your search campaigns.

#4 Regular Blog Posts

Each time you add a new article to your marketing blog, you give Google’s spiders another page to crawl, make your website more recent, and add to your credibility. That’s why blogging regularly (at least once a week) is a crucial part of the SEO process. Over time, your posts can add up to a search engine visibility advantage your competitors won’t ever catch up to.

#5 A Responsive Website Layout

Did you know that, on average, more than half of a website’s visits will come from phones and tablets? If your layout isn’t properly configured for these devices, customers are going to take their attention and money elsewhere. Additionally, Google’s search algorithm favors websites with responsive layouts. Without that functionality, it’s difficult to stand out online.

#6 Local Business Listings

More and more, buyers are treating Google as a kind of digital age Yellow Pages. You should have geographic keywords on your site, not to mention business listings on Yelp, Google +, Google Business, and TripAdvisor (if it’s relevant to your industry). All of these boost your revenue, reputation, and search engine profile.

#7 A Strong Conversion Plan

It’s easy to forget, but search engine optimization isn’t just about bringing visitors to your website. Ultimately, you want to turn them into leads or sales. For SEO to have any real value to your business, you need a strong conversion plan in place and a commitment to evaluating the results on a regular basis. Otherwise, what’s the point? If you want to dominate the competition on Google – and turn your SEO campaign into an almost endless source of leads, sales, and revenue – the time to get started is now. Contact us today so we can put our expertise to use for you! Edward Kundahl, Ph.D., M.B.A. President BusinessCreator, Inc. ed@businesscreatorplus.com www.BusinessCreatorPlus.com www.ForLawFirmsOnly.com

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