7 Must Know Strategies to Drive Local Traffic Straight To Your Door. Local businesses are seeing more competition for customers, clients, and patients than ever before. A recent Small Business Administration study reports that local businesses are seeing the largest increase in years. This book has come from several years' worth of work and education and experience as a business owner. I opened my first small business-marketing agency in 2000, recognizing early on the advent of Google would change the face of how business is done on the Internet. Our industry of Internet marketing has become very confusing and cluttered with technology gurus, executives, spammers and newbies. This has made it very difficult for the local business owner to push their business through. This book is designed to help the local business owner get through the jargon and to organize an effective local search marketing plan.
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